Ritu Kumar: Video Production | YouTube Channel Management

Ritu Kumar Festive Winter 2014 - Behind the scenes

The collection is created with finest fabrics embellished with sequins, beads, traditional zardozi and zari embroidery as well as intricate thread work in a lively palette of bright red, fuschia pink, beige, royal blue and hues of gold. The advertising campaign as well as collection is targeted at young urban women looking for contemporary occasion wear with the upcoming festive and bridal season.